Postville began as a trading post as was originally called "the Post." The community of 250 people is located 25 - 30 into the scenic interior of Kaipokok Bay, 110 air miles north-northeast of Goose Bay.

The first known settler in Kaipokok was a Quebec merchant named D.D. Stewart who carried on a trading business which he sold to Hudson's Bay Company in 1837.

Economic Activity and Potential

The main business establishments in Postville are as follows: two variety stores; one general store (Labrador Investments); a five-room hotel offering lodging and meals; and a craft centre which produces duffle work, embroidery, mitts and dolls. The community council serves the people of the community and has also set up an Economic Development Commission. There is excellent eco-tourism potential. Postville's rugged mountains, fast-flowing rivers and abundant forests are home to black bears, foxes, wolves, caribou and even moose. It is said to have some of the finest rivers in the area for Atlantic salmon. As it is also possible to fish for char and brook trout, there is significant potential to establish world-class fish camps.

Municipal Services and Infrastructure

Postville was originally a winter home for a few families, but the population began to increase in 1951 when a school and church were built. Postville's main religion is Pentecostal. It's school has 60 students ranging from kindergarten through grade twelve and has five teachers.

Health care is available at the nursing station staffed with a nurse and an assistant.

Like all communities on the North Coast of Labrador, Postville does not have a road providing access to other communities. However, the community recently completed a groomed snowmobile trail which provides access to and from the community during the winter season.